Customers, services and purpose
Describe who you serve, which services matter most and what visitors should do next. Reading information, submitting an enquiry, booking and buying are different journeys. Give examples of questions customers ask before contacting you.
Text, photographs and approval
Gather your logo, visual identity, service descriptions and images you are allowed to use. Identify who supplies and approves the content. For each language, name the person who checks terminology and future updates.
Your current website and tools
Tell us whether you already have a domain, website, hosting or relevant business software. Describe the connections you want and the information they should exchange. Explain the current setup without putting passwords, bank details or confidential dossiers in the enquiry.
Priorities, budget and timing
Separate essential launch functions from later additions. Include an indicative budget and desired date if known, and explain any fixed dependency. Submitting the enquiry starts a discussion; the scope, price and delivery arrangements are confirmed in a proposal.
Discuss your project
Discuss your project ↗A brief you can use
Complete these six points before sending an enquiry. It is fine to say what is still unknown. Send the summary through the enquiry route; do not share login details or confidential records.
- Business and offer: what do you sell, and to whom?
- Goal: what should a visitor be able to do?
- Markets and languages: which customers can you actually serve?
- Content: who supplies and reviews text, images and translations?
- Systems: which domains and applications must be retained?
- Scope: what is essential, what can wait and what timing do you need?